Balance often refers to symmetry in art.
Does one side of the design have more "weight" than the other?
Unity helps all the elements look like they belong together. Readers need visual cues to let them know the piece is one unit-the text, headline, photographs, graphic images, and captions all go together. The concept of unity describes the relationship between the individual parts and the whole of a composition.
EMPHASIS
Emphasis is what stands out or gets noticed first. Every layout needs a
focal point to draw the readers eye to the important part of the layout.
Too many focal points defeat the purpose. Generally, a focal point is
created when one element is different from the rest.
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